About Your Photography Pricing Plan

Whenever you decide that it’s time to work on the pricing plan of your products and packages, you need to be able to cover the cost of goods while still making some profit. Starting your own photography business will require some pricing knowledge. After all, money is one of the reasons you became a photographer as well. Consider offering volume discounts for those customers that make large orders, like a high number of prints. Coupon codes and gift certificates are another cool mean for you to offer price discounts to some of your loyal customers. Also consider offering discounts of other advantages based on a referral system. 

Always keep in mind that a promotion is ideal for boosting short time sales once in a while. Even if you may not want to position yourself in the mind of the consumer as that photographer who is always lowering prices, you could offer a quick sale once per year, especially on business anniversary occasions. Give them one week where there is a 25% discounts on all types of shoots maybe or one free album when a certain number of albums is ordered. 

If you want some really nice advertising, try considering some charity work as a photographer from time to time. Maybe photograph some NGO event and get some nice exposure plus the chance to give out some business cards and create new connections as well. Last, but not least, remember that you should avoid listing the prices on your website. If you do, people will make a comparison between you and other photographers based on price. Give yourself the chance for a conversation and a meeting where you can expose some of your work and thus justify your pricing instead of just having them read it online.